The first impression is usually the last impression. The first time someone is exposed to your brand is important because it is right then and there that their opinion of your brand is formed. You don’t often have another chance to win someone over, and that is why you should put a little thought into how your brand is perceived at first sight. It’s even better when you make sure that the first experience a new customer or viewer has with your brand is memorable. There are a few simple things that I’ve done to make sure that my brand makes a good first impression and I’m sharing them with you below.
1. Be clear about what value you provide
Come up with one sentence about who you are and what you do. Allow this to be your elevator pitch. I call this always being ready. You never know who you may come across or who may come across you. Make it easily known what kind of value you provide. Make sure your about page on your website is not only informative about who you are and what you do, but use it as a guide to the best content you have to offer. Use categories and clear descriptions to help make your visitor’s visit easy.
2. Be humble and engaging
Whether on or off social media, try your best to engage with those who you come in contact with. Again, you never know whose path may cross with yours. You never know who you could help and who can help you. Always be humble. Make time to connect with those around you and to be of assistance. Respond to any inquiries you may receive. When you are humble and engaging you make it easy for others to connect with you and to easily receive the value you are providing. Make time to connect.
3. Go the extra mile
Opt ins, thank you cards, thank you emails, special coupon codes….the list could go on, but you get the idea. If a new customer signs up for your list, that may be a sign that you made a good first impression. Come up with a a fun way to thank your new customers for visiting your site and signing up for your list.
How do you make a good first impression with your brand?